Client: [Client Name] Date: [Insert Date] Prepared by: Tom Declat | Visionary Grid Studio

1. Ideal Client Snapshot

Primary ICPs:

• B2B founders of SaaS or tech-enabled service businesses
  • Often Y Combinator-backed or early-stage with funding
  • Want to establish trust and clarity with investors, buyers, and talent
• Professional service firms (consulting, compliance, finance, legal)
  • Mid-sized, tech-forward, high-fee client base
  • Need to modernise their brand and website to align with their expertise
• Startups going through growth sprints
  • Pressure to look ‘credible’ fast (for fundraising, sales, or hiring)
  • Messy, founder-written websites holding them back

Shared Goals:

• Clarify their value proposition
• Build a site that supports scale (messaging, CMS, integrations)
• Look like the best in their category

Core Pain Points:

• “We don’t know how to explain what we do”
• Website traffic isn’t converting
• Messaging is too technical or generic
• Burned by past agency experiences or DIY design

2. Core Positioning Statement

"VisionaryGrid helps complex, expert-led businesses build websites that don’t just look credible, they sell the value, speed up the close, and give you confidence in every conversation."

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